NPS Media GroupDownload PDF
NPS Media Group
Travel, Taste & Tour
APA Media
Proposal · May 12, 2026

Subscription Growth
& Audience Development

Prepared for
William Prevatt
VP Marketing & Advertising, APA Media
Prepared by
NPS Media Group
Direct Marketing & Subscription Growth Experts
Date
May 12, 2026
12-month engagement · valid 60 days
Executive Summary

A strategic partnership for subscriber growth.

NPS Media Group proposes a comprehensive subscription acquisition and audience development program for Travel, Taste & Tour magazine. This engagement combines strategic consulting, USPS periodicals compliance support, and performance-driven Meta subscription campaigns designed to build a sustainable subscriber base across both print and digital channels in the U.S. and Canadian markets.

Our approach addresses immediate operational priorities — pricing optimization, auto-renewal implementation, and periodicals qualification — while launching targeted acquisition campaigns that leverage proven direct response strategies refined across dozens of publishing clients.

Understanding

What we're solving for.

Travel, Taste & Tour is positioned for strategic growth but faces foundational challenges that must be addressed before scaling acquisition.

01

Pricing Structure

Current rates are underpriced with inadequate step-up progression, limiting revenue and subscriber lifetime value.

02

Order Flow Optimization

Auto-renewal functionality must be implemented on order pages to improve retention and reduce churn.

03

Periodicals Status

USPS periodicals qualification will unlock significant postage savings once the subscriber base exceeds 500.

04

Acquisition Infrastructure

Meta campaigns for print and digital subscriptions require compliant offers and optimized landing pages.

05

SimpleCirc Integration

All fulfillment processes must align seamlessly with existing SimpleCirc infrastructure.

Services

Proposed scope of work.

End-to-end subscription growth support — strategy, compliance, pricing, and Meta campaign execution — calibrated to Travel, Taste & Tour's stage and market opportunity.

3.1

Strategic Oversight & Consulting

Focused strategic support to ensure Travel, Taste & Tour succeeds in competitive U.S. and Canadian markets — clear, data-driven guidance that eliminates wasteful spend and improves performance across audience development, acquisition, and retention.

  • Industry Insight & Best Practices

    Targeted updates on trends, benchmarks, and offer/language standards to keep campaigns competitive.

  • Pricing & Sales Channel Guidance

    Practical recommendations on the most effective strategies and marketing channels.

  • Performance-Based Advice

    Actionable steps drawn from proven NPS results across similar brands and campaigns.

  • Vendor Review

    Support evaluating partners, contracts, and costs to ensure strong value.

Deliverables
  • Monthly strategic consultation (up to 4 hours included)
  • Ongoing campaign performance analysis and optimization recommendations
  • Access to NPS benchmarking data and publishing industry intelligence
3.2

USPS Periodicals Qualification & Compliance

NPS will manage the complete process of establishing Travel, Taste & Tour as a qualified periodicals publication with the USPS, positioning the magazine to capture substantial postage savings as circulation scales.

  • Periodicals Application Assistance

    Complete support qualifying the title as a periodicals publication with USPS.

  • Subscription Offer Compliance

    Ensure all subscription offers meet periodicals requirements and regulations.

  • Annual Statement of Ownership

    Preparation and filing of required annual documentation.

  • Audit Statement Support

    Print and digital audit statements as needed for ABC or other auditing bodies.

Deliverables
  • USPS periodicals qualification documentation and submission
  • Compliant subscription offer structure
  • Annual statement of ownership filing
  • Audit support documentation as required
3.3

Subscription Pricing Optimization

NPS will implement a revised pricing structure designed to improve revenue per subscriber while maintaining competitive acquisition costs — rolled out in two steps so we can validate performance before scaling.

Step 1 — Initial Launch

Offer TypeUS AnnualUS 2-YearCA AnnualCA 2-Year
Standard Subscription$29.99$54.00$49.00$94.00
2-Issue Intro Offer$17.99———
Conversion / Renewal$34.00$69.00$54.00$99.00

Step 2 — After Initial Growth Phase

Offer TypeUS AnnualUS 2-YearCA AnnualCA 2-Year
Standard Subscription$34.00$64.00$54.00$99.00
2-Issue Intro Offer$19.99———
Conversion / Renewal$39.99$74.00$59.00$109.00
Deliverables
  • Revised pricing structure across all sales channels
  • Auto-renewal functionality on all order pages
  • SimpleCirc integration for seamless fulfillment
  • A/B testing framework for offer optimization
3.4

Meta Subscription Acquisition Campaigns

Performance-driven Meta (Facebook / Instagram) campaigns targeting both print and digital subscriptions, using direct response creative, audience targeting, and conversion optimization strategies refined across NPS's portfolio of publishing clients.

  • Creative Development

    Ad copy, imagery, and video assets optimized for subscription conversion.

  • Audience Targeting

    Segmented campaigns targeting high-intent subscribers via interests, demographics, and behavioral signals.

  • Landing Page Development

    Conversion-optimized pages for print, digital, and bundled subscription offers.

  • Conversion Tracking & Analytics

    Full-funnel tracking from impression to paid subscriber.

  • Ongoing Optimization

    Continuous testing and refinement of creative, audiences, and offers based on performance data.

Campaign Goals
  • Efficient cost-per-acquisition for both print and digital subscribers
  • Scalable audience growth with positive ROI
  • Data capture for email nurture and retention programs
Scope of Work

Roles & responsibilities.

NPS Will Provide
  • +Up to 4 hours monthly strategic consulting (additional hours billed at $45/hour)
  • +Complete USPS periodicals qualification & compliance management
  • +Subscription pricing optimization and implementation support
  • +Landing page development and optimization
  • +Full-service Meta campaign management — creative, targeting, optimization, reporting
  • +Monthly performance reporting and strategic recommendations
Client Will Provide
  • +Access to SimpleCirc fulfillment system
  • +Brand assets, imagery, and editorial samples for campaign creative
  • +Timely approval of pricing changes and campaign creative
  • +Direct payment of Meta advertising costs ($1,500/month recommended initial spend)
Investment

Investment.

NPS Monthly Retainer

Strategic consulting (4 hrs/mo), USPS periodicals support & compliance, pricing implementation, landing page development, full Meta campaign management, and monthly performance reporting.

$1,345 / mo
Meta Advertising Budget

Recommended initial spend, paid directly by client to Meta. NPS manages planning, creative, execution, and ongoing optimization.

$1,500 / mo
Additional Consulting Hours

Beyond the 4 hours of strategic consultation included in the monthly retainer.

$45 / hr
Promotional Expenses

Any additional promotional costs (third-party tools, hosting, paid placements outside Meta) approved in writing in advance.

As needed
Contract Terms

The fine print, in plain language.

Contract Length
12 months
Payment Terms
Net 30
Start Date
Immediate upon signing
Billing Frequency
Monthly invoicing for retainer
Additional Hours
$45/hr beyond included 4 hrs/mo
Ad Spend
Paid by client directly to Meta
Next Steps

Let's get started.

  1. 01
    Week 1

    Initiate USPS periodicals application and SimpleCirc integration review.

  2. 02
    Week 2

    Implement revised pricing structure and auto-renewal on order pages.

  3. 03
    Week 2–3

    Develop landing pages and Meta campaign creative.

  4. 04
    Week 3–4

    Launch initial Meta subscription acquisition campaigns.

  5. 05
    Ongoing

    Monthly strategic consultation, optimization, and performance reporting.

In closing

A premium product.
A growing audience.
The right partner.

Travel, Taste & Tour has the editorial foundation and market opportunity to build a thriving subscriber base across the U.S. and Canada. The right pricing, compliant infrastructure, and disciplined acquisition will get you there.

NPS is ready to bring proactive strategy, hands-on execution, and transparent reporting to help APA Media reach its subscription growth goals.

NPS Media Group